Death to Bullshit

A coworker Chitra Tatachar (@nirakaram on Twitter) recently shared this Vimeo from Brad Frost during the Inspire Conference wherein he talks about eWaste, time waste, eTolerance diminishing, and the need for designers to focus on reducing the ‘bullshit’. Frost states that “we’re being inundated with more information than ever, but there’s still only 24 hours in a day… with more stuff out there, people are forced to focus on what truly matters to them, and their tolerance of unnecessary noise is rapidly diminishing.”

More information exists now than ever before. 72 hours of video are uploaded to YouTube every minute. 10% of all photos ever taken were taken last year. 700,000 apps in the App Store. The list goes on.

Frost furthermore champions what it means to be a designer now by respecting people’s time, making “things that are legitimately worthwhile,” and states that thoughtfulness and skill matter more than ever to a designer. All in all this is a very interesting talk, I would tell anyone to spare an hour of their time to view this video, and find out why the concept of a quick response code (QR Codes) is an oxymoron and why the future of mobile web development is now.