I consider unified branding – which is just similar user interface (UI) designs with some marketing sprinkled on top – and usability testing – the only ‘real’ way to determine user experience (UX) – both opposite directions to approach the … Read More
Review Materials
AT SCAD, academic performance and the review system are two distinctly different methods of assessing graduate student work. Academic performance, as demonstrated by individual course grades, serves as an indication of a student’s performance in a single class about one … Read More
12 is the Magic Number
I recently saw a great TedTalk by Brad Frost about creative exhaust, and how byproducts of a design process can be beneficial to other designers. So, along that theme, I want to share a somewhat simplistic resolution I have implemented … Read More
Tschichold, Dwiggins, Muller-Brockmann and “The Grid”
“The Grid” has influenced the fields, and related professions of, visual art, typography, and design (including web development) over the course of the 20th century, and it’s important for designers to understand how it has historically evolved, its influence … Read More
The Typography and the Color Should be Friends
The Industrial Revolution was the transition to new manufacturing processes which occurred from the 18th to 19th centuries – roughly in the period from about 1760 to sometime between 1840 – and was a period during which predominantly agrarian societies … Read More
